Rhetorical analysis Essay Example | Topics and Well Written Essays - 750 words - 1

Rhetorical analysis - Essay Example It lays bare, only too well, the feelings and aspirations of a man who, like all of us, wants to obtain the object of his longing, all the while being completely aware of his inadequacies. One of the main reasons this song was a success was also due to the fact that the person singing the song, Thom Yorke, establishes his credibility from the start. Yorke is, to put it kindly, a very average looking man himself, and, thus, seems more than just a spokesperson, or singer, thereof; when he says â€Å"What the hell am I doing here? I don’t belong here† (Creep), it seems he is speaking right from the heart. Since Radiohead is an Alternative Rock band, the main audience of this song is young people, however, since it is written from the point of view of a man, perhaps young men would be the specific target audience. Though admittedly Alternative Rock is quite a popular genre of music, being the first single of the band, however, as there was no established fan-base of the ban d, the ethos for the song, musically, had to be built from scratch. Yorke’s personality, in this regard, seems also to foster the image of a young, average looking man who does not see his love being returned for want of a handsome outlook. This seems to be the reason why Yorke seems to have chosen to have written for this audience. Although inclusive language does not form any part of this song – it seems to be just the inner soliloquy of a man – however, the theme of the song is quite common. â€Å"But I’m a creep, I’m a weirdo† (Creep) are words used by many a young person, inwardly mostly similar to the soliloquist singer. Hence, there is a sense of inclusion portrayed in the song. In a rhetorical sense, the song also has an ethos-filled content. Creep is replete with emotional substance and passionate imagery. The beloved is described allegorically: â€Å"angel† for instance. Whereas the passion of just how special the beloved is stressed by a vulgar vernacular expression: â€Å"You’re so fucking special† (Creep). This stress is to describe just how highly stressed the specialness of the beloved is. On the other hand, words like â€Å"creep† and â€Å"weirdo† are used to describe the writer himself; again, vernacular is used to portray how low the person’s regard for himself is. There is much repetition in the song – the words â€Å"you† and â€Å"I† are used repetitively in the first and second verse. This repetition creates an aura of exclusion – the writer is differentiating between himself and his beloved. This lays bare his idolization of his beloved: â€Å"You’re just like an angel†¦ You float like a feather† (Creep), while at the same time, the second verse stresses on his need to be good enough for the beloved: â€Å"I want a perfect body, I want a perfect soul† (Creep). Though it does not do so directly, the so ng also has logos filled content. The logic of the impossibility of a â€Å"weirdo† or a â€Å"creep† to win the love of someone who is â€Å"an angel† and who â€Å"float[s] like a feather† is all too apparent. This is the reality of the world we live in, those who are beautiful do not, normally, tend to fall in love with those who lack any outward charm. All in all, the main rhetorical objective of this song seems to be to relay the hardship of unrequited, or unsaid, love, where the impossibility of gaining the love of someone â€Å"perfect† seems to be at the forefront. This is exacerbated by the low self esteem of the person writing this song,

Strategic position analysis and strategy evaluation of a Chinese Essay

Strategic position analysis and strategy evaluation of a Chinese organisation - Essay Example It has controlled the business desktop market and PC market with 87 percent of market purchasing desktops and 84 percent PCs from China manufacturers in 2006 (Salter, 2012). Started out in 1984, it is the largest computer manufacturer within China while second largest globally. The name Lenovo, coined in 2004, is a combination of ‘Le’, meaning ‘legend’ and ‘Novo’ which means ‘new’. As the name depicts, the new legendary organization was formed with mission to introduce new and unique products in markets (Liu, 2012). This was followed by the acquisition of the PC Division of IBM in 2005. Acquisition of a company, that was the inventor of the personal computer industry in 1981, lent credibility to Lenovo and enhanced customer exposure. In 2006, Lenovo attained and set up important investments and centers in China and launched its brands outside of China for the very first time. The entire computer business industry in China flourished from $660 billion in the year 2004 to $779 billion in 2007 (Lenovo, 2013). In this paper we critically analyze the strategic position of the company in the relevant industry as opposed to its major competitors and use different tools to assess its performance over the years. LENOVO’S STANDING IN THE INDUSTRY Lenovo deals mainly in manufacturing of laptops, desktops, ultra-books, tablet PCs and other computer accessories such as headphones, microphone, mouse, keyboard, monitors and server machines etc. It achieved a 19 percent share in the world of computers and notepads. Dell and HP account for 21% and 54% of the whole market respectively. As of today, HP is the market leader in manufacturing of PCs, followed by Lenovo, Dell and Acer (Sun, 2012). Few years back, Lenovo was a heavy loss-making concern in 2008; with turnaround performance, today it is a profitable venture flourishing as we speak. However it did so not through implementation of new strategies; instead, it focus ed on toughening the areas where it needs strength and relied on tried and trusted solutions instead of investing into new experimental measures. It is in a rapid expansion mode and has introduced a new strategy, namely ‘PC+’ whereby it shall depart from its core competence of manufacturing PCs and shall diversify horizontally into other type of devices such as mobile data technology without affecting its current products where it excels. Currently, Lenovo is the second largest manufacturer of PCs, holding 13.50% of market share after HP which holds 17.70%, and has a stable sales growth rate of 30%. However, its profits are growing less than proportionate to the industry trend. The market share of Lenovo in PCs sector is growing while those of Dell and Acer are getting lower. Analysts are of the view that soon it shall outperform HP in near future considering its growth rate of 16.6% as shown in 2011. Within China, which serves as home to Lenovo, it holds a market share of 28.80% only which is although the highest but can be easily improved through knowledge of local conditions and cost-reduction programmes. Revenue generated from Chinese markets constitute to 42% of the total sales made annually by Lenovo across the globe (Singh, 2013). The company has a lack of profitability growth which it should counter through economies of scale and innovation. Innovation has always been Lenovo’s saving grace and the amount of research and development budgets and expenditures allocated to this head define how the

A Study On Australian Globalization Economics Essay

A Study On Australian Globalization Economics Essay The effects of Globalization are manifold, affecting various aspects of the world economy to bring about overall financial betterment. The impact of Globalization exerts intense influence on the financial condition as well as the industrial sector of a particular nation. Globalization creates markets based on industrial productions across the world. This in turn, widens the access to a diverse variety of foreign commodities for consumption of the customers, owing to the marketing strategies undertaken by different corporations. Economywatch.com states that In the world economic arena, Globalization facilitates the formation of a common worldwide market, on the basis of the liberal exchange of both cash and kinds. Globalisation has largely benefited the Australian economy. As Australia has an abundance of natural resources that our whole population cannot use, the extra surplus is sold to other countries that have a demand for the resources, giving us a world market of over 6.5 billion people. Skwirk.com states that Australia As a country with a stable government and substantial revenue, globalisation, in many ways, has been positive. Australia has not fallen into the cycle of debt that many developing nations have suffered, nor have we been adversely affected by bad investments. Australias strong economy has therefore been strengthened during the globalization time. An international trade theory can be seen as a measure to address problems in a country which has high unemployment, inflation or a weak macro economy. One international trade theory is known as mercantilism, and this theory suggests that a government can improve its economic well-being for the country by increasing exports and reducing imports. Two of the other main trade theories are known as absolute advantage and comparative advantage. If a country has an absolute advantage over its trading partners, it is able to produce more of a good or service with the same amount of resources or the same amount of a good or service with fewer resources, whereas a country that has a comparative advantage in the production of a good or service, produces it at a lower opportunity cost than its trading partners. According to Ahsan Kaleem, The theory of comparative costs argues that it is better for a country that is inefficient at producing a good or service to specialise in the production of th at good it is least inefficient at, compared with producing other goods. Another important trade theory known as the factor endowment theory, strongly supplements the theory of comparative advantage by bringing consideration to the endowment and cost of factors of production. The theory states that countries with a big labour force will focus on labour intensive goods, and countries with more capital will focus on producing goods that are capital intensive. Economywatch.com states that The benefits of international trade have been the major drivers of growth for the last half of the 20th century and nations with strong international trade have become prosperous and have the power to control the world economy. There are a few more important benefits of international trade, one of which is the fact that it enhances the domestic competitiveness and takes advantage of international trade technology. An increase in sales and profit can be made through international trade and an extend sales potential of the existing products is created. In an international trade market, the ability to maintain cost competitiveness in a domestic market is achievable and the potential to expand a business is enhanced. There is a reduce in dependence on existing markets within the global trade scene and a stabilisation of seasonal market fluctuations can also be achieved. A government may choose to intervene in international trade largely based on the fact of wanting to change the allocation of resources and achieve what they perceive to be an improvement in economic and social welfare. Geoff Riley states that all governments of every political persuasion intervene in the economy to influence the allocation of scarce resources among competing users. The main reasons for policy intervention are to correct for market failure, to achieve a more equitable distribution of income and wealth and to improve the performance of the economy. There are many ways in which intervention can take place; these include government legislation and regulation, the direct state provision of goods and services, the fiscal policy intervention and an intervention designed to close the information gap. Regulation can be used to introduce fresh competition into a market whereas the state funding can be used to provide goods and services and public goods directly to the population. The fiscal policy can be used to alter the level of demand for different products and also the pattern of demand within the economy. Market failure often results from consumers suffering from a lack of information about the costs and benefits of the products available in the market. Through government action, and increase in information to help consumers and producers value the true cost and benefit of a good or service can be found. The global trade system can have a variety of different implications if it is not conducted in the correct manner. International trade may discourage the growth of domestic industries and excessive exports may cause quick depletion of natural resources of a country. Global trade may create economic dependence which may threaten political independence and in the case of intense competition, exports may lead to rivalry among nations. Also, Soumya Singh believes that too much dependence on imports may undermine the economy of a country and developed countries may economically exploit the underdeveloped countries that are dependent on international trade for their economic development. The globalisation of markets and the development of the global economy have had a definite impact on both the international and Australian economies. There are many benefits to be gained through international trade; however, if it is not conducted in the correct manner, there could also be many implications. Through the various trade theories and government intervention, the most effective way for each country to be involved within the international trade market can be utilised, and as a result, can boost the global economy and support the idea of globalisation. Sources: Kaleem, A, 2005, International Trade Theories [online]. Available from: http://bizeco.blogspot.com.au/2005/06/international-trade-theories.html [September 2012] Economywatch.com, 2010, Benefits of International Trade [online]. Available from: http://www.economywatch.com/international-trade/benefit.html [September 2012] Economywatch.com, 2010, Effects of Globalization [online]. Available from: http://www.economywatch.com/economics-theory/globalization/effects.html [September 2012] Riley, G, 2006, Government Intervention in the Market [online]. Available from: http://tutor2u.net/economics/revision-notes/as-marketfailure-government-intervention-2.html [September 2012] Singh, S, 2012, What are the Disadvantages of Foreign Trade? [online]. Available from: http://www.preservearticles.com/2012022923900/what-are-the-disadvantages-of-foreign-trade.html [September 2012] skwirk.com, 2012, Globalisation in Australia [online]. Available from: http://www.skwirk.com/p-c_s-57_u-507_t-1374_c-5292/globalisation-in-australia/qld/sose-geography/the-global-citizen-ecology-and-economy/globalisation [September 2012]

Effect of Celebrity Endorsement on Consumer Behavior on the Youth of Pakistan Essay

In our research we have to just focus on the youth so our target area is â€Å"Lahore† because more than 75% are students are here. We chose Lahore as my population because it is well develop city and here large number of consumer’s are educated as compare to other many cities. More over people from all over Pakistan are living in Lahore. Sample size A sample of two hundred consumers was chosen on the basis of simple random sampling because the respondent are divided on the bases of demographic factor like age. We categories the sample of 200 respondents 160 males and 40 females because mostly females do not gave proper response. Sampling Technique The data has been collected from the respondent living in Lahore with the help of Mail questionnaires, consisting of 12 questions were developing to quantify my observation and give study a direction. we chose the probability based simple random sampling because the respondents are divided on the bases of demographic factor like age(16 to 30). Unit of analyses In this research paper we chose the individual person through the mail questionnaire because every individual have its own perception regarding buying so they individually can easily gave response that either celebrity endorsement effect on buying behavior or not. Research Instrument When we choosing a research instrument we focus on dimension of variable and also validity and reliability of variable so, we chose the scaling method as research instrument. Through scaling method we easily measure the idea, concept theme and document of research problem. We use likert scale in our questionnaire. Data collection method Basically in this paper two types of data have been used. Both are listed below: I. Primary data Primary data is the one which is collected from the scratch meaning that the data is collecting from the source and it has not changed hands. In this paper primary data has been collected from the respondents from Lahore via mail questionnaire that consist of 12 questions. The questions were structured, placed in a sequence to understand the consumer perception. The respondents were chosen randomly and the data obtained from their questionnaires was analyzed to come up with the findings. II. Secondary data Secondary data is the one which is collected from secondary source. This research study also contains secondary data .The secondary data was collected for the purpose of literature review. The secondary data was collected from different research journals and furthermore from different websites were used for this purpose. Data Organization Data organization is also called data washing. Data washing means separate the data of out layer and those respondents who just fill the questionnaires without any thinking. Reliability and Validity of Data In this step of research design check the data validity and reliability so, for checking the validity and reliability of data we focus on different test. We choose the t-test for checking the validity and reliability of our research study. Data analysis In this research paper for the analysis of data we focus on goodness of data, hypothesis testing and also focus on feel for data. In goodness of data we see the reliability and validity of data and in hypothesis testing we see that either my research study approve or disapprove. We analyze our data by regression and simple percentage method by using SPSS software.

Fun Fair in Sat Hill Park Essay

It all started out unexpectedly. The storm began to get worse, sounds of the storm roared the atmosphere, with rage. Everything felt like a blur. Fog spurred over the plains of the path, it was as if the path was abandoned, because of silence that brought cries to each to each soul. I could see the people getting ready, taking their places in line. Time was running, fast as an earthquake destroys land within seconds. It was coming to dawn, not waiting for a hold. It was as only one person was allowed to move and goes on hold as a mobile phone. Less than a second ,the storm stopped, happier faces came and they started to run as fast as a bull, hunting its prey. For a while, everyone was in a mind of their own , having fun; and much more. But not for long.Out of no where came 3 men dressed in black with faces hidden and bodies covered with leather jacket and jeans with trainers.They had the same clothes, it was like a uniform. Then ,one man aimed the gun up high;asking for attention but before we knew it ; it was aimed at the nearest person near him..The ground was scattered with body parts detached from the dead body: hands, arms, feet’s and heads. Many started screaming; many cried. But most of all who’s in pain was the mother.She lost her son. All of a sudden, I had an urge of walking across the battlefield, screaming to us to be quiet or we’re dead .It was an awakening response, my heart was racing fast, as I slowly walked through the jaws of death. As I was walking I stopped, it got to a point where I could’t talk no more. I stood still and froze in isolation and a thought, cropped up in my mind, though, I don’t want to die and i don’t want anymore to die. This thought was eating me inside, the sense of reality had been established, I knew this wasn’t a dream. I didn’t know what to do. I don’t mind looking at dead flesh but i don’t want to make life hard for my parents. I knew without me, they are nothing. All I felt was loneliness and pain, as one day every living soul will bear such a punishment.Another one of them wanted to grab our attention again as everyone’s lost in their world.The young fellow aimed a bullet at dog. We could see it’s puppy dog eyes fainting in fear. Suddenly, someone else came and saved the day. The man who was ready to risk his life for all of us spoke for humanity. Asking them for what they want.The answer was nothing. They ran away as soon as a police car came pass.

Financial Fraud Fraud Against Older Americans - 1080 Words

Financial Fraud †¢ â€Å"900† Telephone number fraud †¢ Advance-fee loan schemes †¢ Charity fraud †¢ Credit card fraud †¢ Schemes that charge money for services that the Government provides for free †¢ Cute-rate health insurance fraud †¢ Investment fraud (Ponzi Schemes) †¢ Solicitations disguised as invoices †¢ Oil and gas investment fraud †¢ Land fraud Fraud Against Older Americans †¢ Sweepstakes advice for the elderly Sweepstakes and Lottery Fraud †¢ Illegal sweepstakes information †¢ Chain letters †¢ Free-prize scheme †¢ Foreign lotteries by mail †¢ Government look-a-like mail †¢ Free vacation scams Telemarketing Fraud †¢ Rules for telephone solicitations †¢ Characteristics of telemarketing fraud Other Types of Mail Fraud †¢ Home improvement and home repair†¦show more content†¦The process of the mail when it is sent out for delivery, the employee when dropping mail becomes aware of a bad address has to bring it back to their location and then gets processed to be return back to the original sender for a bad address. â€Å"Postal Inspectors across the country work hard to protect your mail, but with deliveries to more than 100 million addresses, the Postal Inspection Service can’t do the job alone. Here are some things the Postal Inspection Service recommends you can do to protect your mail from thieves: †¢ Use the letter slots inside your Post Office for your mail, or hand it to a letter carrier. †¢ Pick up your mail promptly after delivery. Don’t leave it in your mailbox overnight. If you’re expecting checks, credit cards, or other negotiable items, ask a trusted friend or neighbor to pick up your mail. †¢ If you don’t receive a check or valuable mail you’ re expecting, contact the issuing agency immediately. †¢ If you change your address, immediately notify your Post Office and anyone with whom you do business with via the mail. †¢ Don’t send cash in the mail. †¢ Tell your Post Office when you’ll be out of town, so they can hold your mail until you return. †¢ Report all suspected mail theft to a Postal Inspector. †¢ Consider starting a neighborhood watch program. 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General Prologue of the Canterbury Tales The Friar and...

General Prologue of the Canterbury Tales: The Friar and the Parson The Friar and the Parson, as described in the General Prologue of the Canterbury Tales, can be used to portray both the good and the bad sides of clergy. They make a stark contrast to each other, often even directly, with their characteristics as told by the narrator. From physical traits to their actions, these two pilgrims are almost exact opposites in certain ways. Their motivations for these actions describe the differences in the mind sets of the good holy man and the one who is less true to his orders, the Parson and the Friar respectively. Throughout their portraits, the descriptions of the two are set at odds, so as to highlight their contrariety. A†¦show more content†¦The Parson knew how to live on very little, as â€Å"he coude in litel thing han suffisaunce.† (490) As mentioned above, he gave up income to improve the lives of others, and made do with whatever means he had left. The Friar was taken to excess, and lived among the wealthy, knowing â€Å"the tavernes wel in everich toun/ And everich hostiler and tappestere/ Better than a lazar or a beggestere,† (240-242) a lifestyle unbefitting a clergy member. The way of the Parson sheds a dark light on that of the Friar, the two exemplifying respectively how a holy man should and should not conduct himself. A clergy man should not be spending his time in pubs and inns, but at home serving the church. The Parson makes an example of a dirty shepherd and clean sheep, that â€Å"wel ought a preest ensample for to yive/ By his clennesse, how that sheep sholde live,† (504-505) commenting indirectly on the behaviour of the Friar, and its inapprop riateness. The manner of bringing people to god, or to heaven, between the two, shows the motivations each has for his occupation, and also by what store he sets his responsibilities, commenting on eachother to demonstrate the worth of the other. The Parson tried â€Å"to drawen folk to heven by fairness,/ by good ensample† (519-520) and â€Å"Cristes gospel trewely wolde preche; his parisshens devoutly wolde he teche.† (481-482) He showed the path toShow MoreRelatedReligious Characters in The Canterbury Tales by Chaucer Essay examples598 Words   |  3 PagesCharacters in The Canterbury Tales by Chaucer *Works Cited Not Included When thinking of the figures in the church, they are thought to be loyal, respectful, giving, and dedicated. Sadly to say this, but not all figures follow that description. In The Canterbury Tales, Chaucer shows the corruption of the church in the medieval period through some of his characters, particularly through the Nun, the Monk, and the Friar. 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Medieval society was centered largely arou nd the Church. Ideally, the people were expected to understand that earthly possessions were meaningless when compared to the prospect of closeness with God. Man was expected to work until he diedRead MoreEssay The General Prologue - The Canterbury Tales1588 Words   |  7 PagesThe General Prologue - The Canterbury Tales The General Prologue The most popular part of the Canterbury Tales is the General Prologue, which has long been admired for the lively, individualized portraits it offers. More recent criticism has reacted against this approach, claiming that the portraits are indicative of social types, part of a tradition of social satire, estates satire, and insisting that they should not be read as individualized character portraits like those in a novelRead MoreThe Portrait of Medieval Social Classes as Presented in the General Prologue to Geoffrey Chaucer’s the Canterbury Tales4628 Words   |  19 PagesIntroduction The General Prologue fulfils two functions: it tells the story of how the tales came to be told, and it introduces the tellers. There are about thirty pilgrims travelling to Canterbury to pray to the holy blissful martyr- St. Thomas of Becket. These characters can be considered the portrait of the whole Middle English society. All the pilgrims can be divided into particular hierarchic structure of classes. The simplest division of society was into three estates: those who fight, thoseRead MoreThe English Church Exposed in Canterbury Tales Essay1113 Words   |  5 PagesThe 14th Century is a time in which the power of the English Church started to vanish because of multiple reasons. And Geoffrey Chaucer’s greatest work, the Canterbury Tales, can be a good evidence of the profligacy and immorality of the England Church at that time. In this magnificent piece of English literature, Chaucer expresses both his disappointment and admiration for the England Church through many different Church pilgrims form high social class to common people. By his description about